People often ask me why I decided to share my ebook From Apps To Zen: 26+ Ideas for Building a Business with Balance for free? Or why I don't use it as an incentive to readers to sign up to my mailing list - the 'sign up here for this free report and I will spam you with messages for eternity!' strategy. My answer is always the same: through sharing something unconditionally sometimes the universe gives back in other ways.

This is the power of Karma Yoga or Yoga in Action. 

The word "karma" is derived from the Sanskrit "kri", meaning 'to do'. However, in the yogic context karma means not only action, but also the result of an action. Karma Yoga in its purest sense is selfless service - serving humanity without attachment or egotism. If sharing and good actions are done only as a way of getting some benefit or payment, then that is not true karma. What we are striving towards as Karma Yogis is selfless action and sharing - not an easy path, I will admit.

But I think there is a valuable lesson for business here. Too much of the time, and I include myself in this analysis, we only give if we can get in return. I'll scratch your back if you scratch mine. With busy work and lives, and worries about paying the bills, the act of giving is understandably low on our list of priorities.

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