Can All Business Be Social?
The conference brought together opinion formers, industry leaders and entrepreneurs to discuss the future of Enterprise in the UK. Panels debated The Skills Agenda, Women in Enterprise, and Entrepreneurship.
An interview with Charlie Mayfield, Chairman of the John Lewis partnership, one of the largest co-operatives in the UK illustrated a radical approach to good business. John Lewis are owned by their employees whom are called 'partners' and the management team, whether at local or national level, are accountable to their employees, not the other way around. In fact, the mission of John Lewis is to 'create the happiness of their members' through meaningful employment and great working conditions. In this they recognise that organisations are essentially collections of people and without the buy-in of their people they would not be as an effective business. Financially John Lewis have a goal of making 'sufficient' profit for their partners instead of maximising profit for a few shareholders possibly at the expense of the planet or other people. This is where 'greed' gives way to 'enough' - a lesson for many businesses.
Stephan Chambers, Director of the MBA at the Said Business School and Chairman of the Skoll Centre for Social Entrepreneurship spoke of his belief, that I share, that business can change the world. He said that governments and NGOs have been unable to solve some of the world's most endemic problems such as climate change, poverty and food security, problems that are going to radically change the world we live in. If these organisations have failed, perhaps business can step up to the challenge and create radical and sustainable solutions to these pressing problems.
Corporations simply going about doing business as usual is quickly becoming untenable in today's climate. More and more businesses are beginning to realise that doing the 'right thing' can be good for the planet, their people and the bottom line. Ian Chesire, CEO of DIY chain Kingfisher/B&Q called for a radical reappraisal of capitalism in the Guardian in March moving from a maximum linear growth model to one of 'maximal well-being for minimal planetary impact'. If only all companies were so forward thinking.
In one of the Thoughts for the Day, Giles Gibbons, founder and CEO of Good Business made a plea for getting away from unhelpful labels like 'social enterprise' and instead working towards helping more businesses be social and more third sector organisations be entrepreneurial.
I think he's right. My vision is of a world where all business is social, that doing the right thing is demanded by employees and consumers and that there is nowhere for the dinosaurs of the 20th century to hide.
So yes, I think that all businesses can be social. And soon, they will have to be.